Admittedly better than their previous logo, the weight of the typeface and their insistence on this child-ish colour scheme really fails to leave any lasting impression. I can’t help but feel it to be quite a failed opportunity.
It’s like they didn’t even try. The old logotype was fine. This one is far too simple, with not even the slightest element that draws you in that wasn’t the previous version — in fact, there’s less now than before.